The DNA
of Everything.
This is the Interdi brand book. Every rule, principle, and visual decision that defines who we are and how we show up — across every touchpoint, every channel, every market.
Interdi · The Crew
02 — Method
Our Approach
We build brands that communicate with precision. Not just beautiful — effective. Every decision has a reason. Every pixel, a purpose.
Deep market and audience analysis before a single line is drawn.
Positioning, messaging and brand architecture defined clearly.
Visual identity that earns attention and sustains recognition.
Flawless delivery across every channel and format.
Data-driven refinement. We improve what we ship.
Research · Insights
Strategy · System
Craft · Execution
03 — Identity
Brand Character
Interdi has a clear personality. It's not interchangeable with any other agency. These traits define how we communicate.
We say what we mean. No filler, no hedging. Every word earns its place.
Every detail is intentional. We sweat the small stuff so our work can breathe.
We don't do safe. We aim for work that leaves a mark — locally and globally.
Accuracy is not a constraint — it's our creative fuel.
Behind the data and craft, there are real people with real stories. We never forget that.
We're shaped by this city — its rhythm, its contrasts, its relentless energy.
04 — Foundation
Brand Values
Six principles. Not slogans — actual commitments that shape every decision.
We measure success by the effect our work has on audiences and businesses — not by awards.
Non-negotiableSimple, sharp communication over complex jargon. If you can't explain it clearly, you don't understand it.
AlwaysSurface-level thinking doesn't interest us. We dig until we find the real insight, then build on it.
AlwaysWe say what we'll do and do what we say. Our word is our contract.
CoreWe question the brief, explore the edges, and stay hungry for what's next.
AlwaysLocal roots, global thinking. Istanbul gives us our perspective. The world gives us our scale.
CoreBuilt To
Mean Something.
Not just recognisable — meaningful. Not just visible — memorable. That's what Interdi delivers.
05 — Communication
Voice & Tone
How we write is as important as what we write. These rules apply to every word that leaves Interdi — pitches, campaigns, social, everything.
We don't write to impress. We write to land.
Interdi · Editorial PrincipleEvery sentence should earn its place. No filler, no hedging. Sharp writing respects the reader's time.
We talk like people, not institutions. Warmth and wit are allowed. Pretension is not.
We know what we do. We say it without apology. Uncertainty is fine; showing it constantly is not.
06 — Type System
Typography
Two typefaces. One for impact, one for clarity. Steelfish leads. Poppins supports. Never the other way around.
fish.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 &!?.
The quick brown fox jumps over the lazy dog. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm.
Body / UI / Captions — Weight 300–600 — Sentence case07 — Colour System
Color Palette
Four colours. Red, Black, White, Carbon. No other hues — only greys derived from this set if needed. Each tone has a specific role; use them correctly and the brand stays coherent.
Background
Surface
Type
Accent
Accent · Red on Black
Surface · Carbon
Type · White
08 — Visual Language
Imagery Style
Dark. Dramatic. Human. Interdi imagery leans into shadow, texture and the authentic moment — never stock-photo optimism.
09 — The Mark
Logo / The Mark
The Interdi wordmark is the primary brand asset. It is exact — do not alter it, recreate it, or approximate it. Use the provided files only. Below are the official logo variants.
Horizontal · Wordmark
Stacked · Mark + Word
Circle · Badge
Square · App Icon
Icon · Glyph Only
Full · Master
09b — Crew & Culture
Brand in People
The Interdi brand lives through its people. Red hoodies, black masks, and a relentless attitude — the visual signature of the crew. This is who we are when the work begins.
The Crew · In Formation
Hooded · Uniform
Red · Mask
Always Suited Up
Statement · Pose
Portrait
Lone Figure
11 — Layout
Grid & Space
Consistent spacing creates visual rhythm. Our system is based on 8px increments. Respect the whitespace — it's doing work.
12 — Atmosphere
Brand in Motion
The Interdi brand isn't a static logo — it's a living atmosphere. Movement, texture, and energy define every touchpoint.
13 — Composition
Visual System
Three poster directions — minimal, graphic, editorial. Each follows the same rules: red accent, deep black, generous whitespace.
14 — Out There
In the Wild
When the brand leaves Interdi. Real surfaces, real distance, real scale.
15 — Assets
Downloads
Official Interdi brand assets. Use only the files from this section — never recreate from scratch.
